Chapter 2: Communication and Design
Author: Nicolas R. Malloy
Today everyone can be a mapmaker. However, not every mapmaker is a cartographer. Cartography is the art and science of making maps to communicate geospatial information efficiently. The difference between a lay mapmaker and a cartographer comes from an understanding of geospatial data, cartographic conventions, and in recognizing that a map’s primary role is to communicate information visually.
Chapter 2 presents the fundamental principles of cartographic design and communication. Maps are a medium for communication with a unique set of methods and techniques. Understanding how maps communicate will allow you to view maps in a new light and with a critical eye. You begin by learning the essential map elements and the visual variables of graphic communication.
- Explain how maps are a medium for communication
- List basic guidelines for cartographic design and communication
- Describe three primary types of maps
- Demonstrate correct use of map elements
- Discuss techniques for establishing visual hierarchy and visual balance
- Identify the visual variables for graphic communication
- Express a basic understanding of typography
- Illustrate the visualization techniques for classification
- Critique the communication and design aspects of a published map